This year’s Secto Rally Finland, held in Jyväskylä from July 31 to August 3, attracted 81,000 visitors aged 12 and above. Altogether, the rally generated 267,000 visits across event areas – the largest audience of the decade
The four-day event offered fans legendary special stages, the fast-paced Harju city stage, the renewed Leustu, and the historic Ouninday, where the iconic Ouninpohja was driven twice for the rally’s grand finale. The competition hub buzzed at Jyväskylä Paviljonki, while fan areas were filled with top cars, live music, and rally excitement – all in perfect summer weather.
A Partnership That Grows Over Time
This year we celebrated ten years of partnership with Secto Rally Finland. CoreGo’s technology supports smooth operations across the event – from access control and easy payments to digital rally pass management. Our collaboration is built on continuous development, creating ever more seamless and engaging event experiences together.
Since 2021, CoreGo has handled the online ticketing, and in 2022 we launched a mobile app for digital rally passes and access management. These solutions make event management easier, reduce the need for single-use materials, and create a smoother experience for both organizers and visitors.
"Ten years of partnership shows our shared commitment to developing ticketing and access solutions – even in unique and challenging terrains. CoreGo’s technology has been a key link between us and our audience at the event sites.
Going forward, our focus remains on smooth visitor experiences and smart use of data in event planning. We are very happy with the progress so far and will continue building it together in the years to come," says Lassi Paju, Customer Manager at Secto Rally Finland.
Digital Solutions Keep the Event Running Smoothly
This year, CoreGo again ensured that every moment of rally week ran seamlessly. Our solutions kept tickets, payments, and access flowing effortlessly across the event:
Online Store
CoreGo’s online store allowed visitors to easily buy rally passes in advance. Organizers could manage sales, track demand, and ensure smooth ticketing.
App
The CoreGo app let visitors buy rally passes on their phones and receive real-time updates. Fans could follow the event schedule and get instant info on special stages.
Gates & Access Control
Quick entry without queues. At Secto Rally Finland, visitors could simply show a physical or digital rally pass, making access control fast and flexible.
Portable Payment Terminals
Portable terminals allowed fast and secure payments at different areas. Fans could buy food, drinks, and merchandise easily without long lines.
Rally Passes
Digital and physical rally passes gave access to different event areas and included items like staff lunch passes. They made access control precise and smooth while reducing the need for paper materials.
Handheld Scanners
Lightweight, handheld scanners allowed quick ticket and pass checks, reducing unwanted visitors and misuse. They also collected visitor movement data to ensure smooth access throughout the event.
These solutions created a seamless and smooth experience for over 80,000 visitors while maintaining high levels of safety and control. CoreGo was once again central to the success and smooth running of the rally.